Warner Records has announced a partnership with executive Tim Hinshaw And his creative studio free lunch agency, launched free lunch records and reveals its first Signees south and Alex Isley.
Over the past five years, Hinshaw Etsat has a space for music as head of hip-hop and R&B at Amazon Music. In 2022, he conveyed a live stream for Kendrick Lamars “The Big Steppers Tour: Live from Paris” on Amazon Music and Prime Video, and led artist negotiations on Amazon Music Live which contained Lil Baby, A $ AP Rocky and 21 Savage.
Most recently, he entered a strategic partnership with AEG Gifts after Lamar’s concert “The Pop Out: Ken & Friends” in Los Angeles at Juneteenth last year. Before Amazon, Hinshaw created Urban Music Division at Fender Guitars and worked in music marketing at Vans. He began his career in music that handled his brother, songwriter Charles “Prince Charlez” Hinshaw.
As part of the partnership with Warner RecordsHinshaw’s free lunch agency also welcomes Ericka Coulter as head of free lunch records in addition to his role as SVP for A&R at Warner Records.
“Tom (Corson) and I am pleased to welcome Tim and his free lunch team to the label,” said Aaron Bay-Schuck, Warner Records co-chair and CEO, in a statement. “His expertise extends far beyond finding and nurturing talent – he knows how he can make sure his artists affect. Early in our conversations it was clear to take Tim and free lunch in the Warner fold would be a perfect synergy. Tim is submerged in the great culture of hip hop and R&B, over music, sports, fashion and live entertainment, and together we will work towards our common goal to lift the best and brightest in the genre. “
“By combining free lunch agency with Warner Records, we can combine our expertise in creative, music and brand building to raise first -class program list,” adds Hinshaw. “What Aaron, Tom and the team has built is really impressive, and together we expand the extent of artist stories to connect even deeper with fans all over the world.”
