South Koreas SM entertainment is investing heavily in its latest company in K-pop Scene, which launches its first girl group with several members since the generation of the phenomenally successful girls. Hearts2heartsAn eight-member ensemble, on February 24 debuted with its first single “The Chase.”
Oktetten-which includes the members Jiwoo, Carmen, Yuha, Stella, Juun, A-Na, Ian and Ye-On-enters the limelight with a two-track offer that includes the title song “The Chase” and B-side “butterflies.”
The SM has lost the veteran Hitmaker Kenzie for the Korean texts, while the British R&B Trio Flo in the mix for composition tasks. “The Chase” aims to mesh dreamy sound landscapes with vocaline melodies, substantiated by a bassynth that runs the song’s dynamic progression.
The music video follows the eight newcomers on an enigmatic field trip that takes an unexpected turn, leading them through a dreamlike urban adventure as they map their own course through the city.
For their “butterflies” butterflies “, the group moves with a mid-tempo R&B track with production work from Amanda Thomsen, Daniel Michael Victor and Rasmus Gregersen. The song has layered vocal harmonies, supplemented with a deep baseline and guitar melodies.
Physical copies of the single “The Chase” also meet stores today and mark Hearts2heart’s first concrete offer to what SM hopes will be a growing global fanbase. The group’s concept is about making contacts with fans through what the label describes as their own “mysterious and beautiful musical world.”
With this debut, SM Entertainment seems to place Hearts2hearts as their next great player in the increasingly competitive K-pop landscape, which utilizes both international creative talent and their own proven meeting machines to launch what could be their next global sensation.
The World of K-Pop recently saw Titan content secure a strategic partnership with Republic Records’s Imperial Music Division for its upcoming K-Pop Girl Group Atheart, Which will debut this summer.
