Former Capitol Music Group President of CEO Michelle Jubelires And former president Arjun Pulijal Has announced the official launch of Soft Shock, a management and media collective that “transforms how talent develops and strengthens the entertainment landscape”, according to the announcement. The company is supported by a strategic investment from Harborview equity partnersThe
“Soft shock works on the outskirts of the store: offering talent management, creative marketing services, brand creation and creative development/ production/ distribution over all media,” it says in the announcement. “Soft Shock’s mission is to keep the music’s ethos-filtered artistic expression, direct-to-fan connection and marketplace-to all media and entertainment.” In addition to music, it aims to represent comedians, filmmakers, actors, creators, athletes, visual artists, designers, chefs, manufacturers and more.
“The name Soft Shock exemplifies our attitude towards everything. We are humanistic and empathic first … but we will protect artists hard to make things happen to them,” said cheer. “It’s a Volatile Time for the Creative Psyche-That Applies to Talent as well as Those on the Business Side Trying to Build Careers-These are people’s lives. We belive Creative intention, Personal Fulfillment, and commessum. say, ‘a soft touch with the courage to shock.’ “Prior to capitol, jubilants worked as a mergers and acquisitions Attorney at Simpson Thacher & Bartlett, and partner at the entertainment company King, Holmes, Paterno & Berliner, where she represented clients, represented clients, including tyr. Frank Ocean, Mia and others.
“It may not always feel like it, but artists have the power now and it never comes back,” said Arjun Pulijal, co -founder of soft shock. “Telling Talent” going viral and then we will care “is a race to the bottom. We fight it by building scale on the side of talent through a diverse network that offers thought partnership and collaboration. All artists are creators and soft shock are ready to give them the tools, resources and creative freedom they need to build sustainable, multifacetized careers.”
Sherrese Clarke, CEO of Harborview Equity Partners, said: “Michelle and Arjun lead with both vision and conviction. I have seen Michelle fight for artists with the same courage that she gives every table we shared, including our shared passion for the most vulnerable, and Arjun is just as possible. “At HarbourView we are looking for partners who not only change the culture but expand it – with soft shock’s focus on artistry, equity and impact in entertainment, they embody it perfectly.”
