At Singapore All that means something Conference, senior executives from Sony Music Entertainment Japan, Amazon Music, Netflix And Gold House dissected Asia’s expanding role as a global content power plant, with reference to anime, K-pop and AI-driven production as forces that reshape the industry.
Moderated by Angel Lee, who handles music industry and legal issues for Netflix in Southeast Asia, Australia/New Zealand and Taiwan, “East Meets Everywhere” session explored how Asian IP is scaled over music, anime, games and film.
Bing Chen, CEO and CEO of Gold House, emphasized the paradigm shift. “Historically, global has meant going to the west. The biggest trend we are all complicated is to ensure that Asia does not need West – Asia has Asia,” he said. Chen emphasized K-Pops’s cross-pollination with Indian music and claimed that Franchises must develop in addition to star-driven sequels. “” Pokémon “is the best example,” he noted, citing its world -building structure that allows endless new characters and stories without dependence on superstar actors.
The Sony Music Entertainment Japan’s Nobu Nakatake emphasized the endurance required to incubate global fandom. He pointed to ”Demon Slayer: Kimetsu No Yaiba Infinity Castle“That has collected more than $ 600 million all over the world and drawn 67 million assumptions.” Building the fans on a global basis is a persistent job, “he said, emphasizing that the franchisee started almost a decade ago with a manga series before exploding to a cultural phenomenon.
Amazon Music’s Frankie Yaptinchay illuminated the cross-range of the platform and reminded the milestone to book the K-Pop group Twice For “Amazon Music Live” in a main place after football on Thursday night. “We saw record viewership,” he said, crediting the combination of Twitch, Prime Video and Live Fan experiences. Yaptinchay claimed that collaborations reason mostly when they are authentic: “It enclosed all the different pieces that made Amazon special.”
Panel participants also pressed direct artist-to-art connections. “Artists should talk to the same language with an artist or creator,” Nakedake said, warned against label -constructed collaborations. Chen added to grow smaller circles of dedicated fans often drive a great impact, encourages creators to ritualize fans experiences and offer status -based privileges.
When it comes to takeaways, Chen artists urged to exploit AI despite creative concerns: “Unfortunately, there is a very high direct correlation between the volume of the content and the size of the audience.” Yaptinchay pressed for major Asian representation at global institutions such as Grammys, with reference to the Gold Music Alliance. Nakatake’s closing note was clear: “Be distinct with respecting your cultural identity and not copying Western Top Hit Chart songs.”
