A high -powered panel at All that means something Conference in Singapore gathered leaders from sports, games, music, marketing and new technology to debate what is running entertainment now – and what will shape their future.
Moderated by brand manager Jasper Donat, the discussion contained Amanda Staveley, CEO of PCP Capital Partners; Akshat Rathee, CEO of Nodwin Gaming; Gita de Beer, Global Strategy and incubator brands lead on Heineken; Rebecca Barkin, co -founder and CEO of Lamina1; and Calvin Wong, CEO of Universal Music Group Southeast Asia and Korea.
Stavleley, who with her husband has built a global investment portfolio over the media and sports, said that her group raises a dedicated sports and media fund. “One that is consistent is that sports are fantastic content,” she noted, leaving that younger demographics require “leading” delivery and fanswagering. She flagged the threatening transition to direct-to-consumer models and said it can take “six, seven billion pounds” ($ 8-9.4 billion) to embed completely at Premier League football level.
Rathee emphasized seismic changes in play. “For the first time ever, there are more young players on Planet Earth than older players,” he said, noting that the median age drops by about seven months each year. He also pointed to “Power in games that shifted from China to Saudi Arabia,” along with a transition from PC to mobile-first consumption.
At one point, Rathee explained that “everything will be involved in this” while gesting for his glasses. He explained that Meta, Google and Amazon all prepare new smart glasses and signal what he sees as the upcoming redundancy for mobile devices. He predicted that the next generation of breakout titles comes from the fans themselves, with reference to the story of “Counter strike“And”Dota“As mods that grew into decades long franchise services. When he looks forward, he claimed that” the highest level of premium experiences will be physical, but they will be based on digital friendship, “which points to phenomena like Comic-Con and”KPOP Demon Hunters Mashups ”as examples of communities born online that spill over to real gatherings.
The Beer identified three important factors for brands: speed, location and attention. “For global brands, they really have to build global brands, but with a very hard local soul,” she said, warned that consumers’ attention has now shrunk “less than a second.”
Barkin emphasized the importance of decentralization and giving both creators and fans a share in IP. “For too long, IP has sacrificed their rights in exchange for visibility,” she said. Lamina1, founded with Sci-Fi author Neal Stephenson, develops blockchain-based platforms aimed at restructuring of content economy. “The idea that you can have a direct connection to fans as IP holders and work with them to do world -building … with better finances and equity – that’s what we focus on,” she added.
Wong emphasized copyright protection and long -term artist development as Central for UMG’s strategy. “If the ecosystem does not allow it to happen, music will be much more boring in the future,” he said, referring to the year -long development of artists such as Sabrina Carpenter. He pointed to the global increase in Asian talents, including Malay-Sikh Def Jam rapper Abangsapau, who performed at the event, Indian rapper Hanumankind and Thai acts selling Japan. Wong also emphasized UMG’s new “Music for Wellness” initiative and used pop songs with artists’ permission to help focus, relaxation and sleep.
Everything that is important, which started as a music conference, and has grown to include sports, games, web3, marketing and content, celebrates its 20th edition this year.
